10 Mar Top Mobile Commerce Trends That Will Dominate the Market in 2021
The way we work has evolved as a result of mobile technologies. Our smartphones are still beyond arm’s reach and appear to dictate our everyday routines. As a result, the mobile commerce landscape is changing.
Consumer purchasing habits have evolved significantly over time, and mobile shopping will continue to flourish in the future.
By 2021, mobile shopping is expected to account for 73 percent of global ecommerce market share, up from 59 percent in 2017. 79 percent of android users have made an online order using their mobile devices in the last six months.
You need to keep up with the new mobile commerce patterns as an ecommerce store owner. You can’t forget smartphone customers if you’re selling online through Shopify or another site.
That is what prompted me to write this book. I’ve looked at and studied the most current ecommerce patterns, and I’ve narrowed down the ones that apply to mobile commerce.
In 2021, the ten patterns mentioned below will be dominant. I’ll not only clarify these ecommerce patterns, but I’ll also have mobile commerce tips for 2021 to help you plan and adapt.
Mobile Commerce’s Advantages
Mobile commerce has aided in elevating the benefits of eCommerce and the shopping experience. The following are the most important advantages of mobile commerce:
- Customers can shop anytime and from wherever they want with mCommerce, as long as they have a mobile device and a stable Internet connection. AR/VR apps and chatbots improve the customer experience even further..
- By simultaneously promoting and selling to consumers across various platforms, mCommerce creates an immersive omnichannel experience. Customers can connect with brands and make purchases on their favourite channels.
- Customers also have access to a variety of payment options, including credit/debit cards, mobile wallets, payment gateways, and more, thanks to mobile payment solutions.
- Since mobile devices allow for convenient and fast access at any time and from any place, it is easier for businesses to maintain existing customers and attract new ones.
Mobile commerce is developing at a rapid pace and some of the applications are expected to trend in 2021.
Digital reality and augmented reality are rapidly gaining traction in every industry. Augmented reality apps, when combined with AI-powered virtual assistants, have a similar experience to shopping in a physical store. In 2021, augmented reality will be a major component of mobile commerce.
Internet shopping and the use of mobile wallets can be directly proportional. Consumers are attracted to mobile payment apps because they continue to deliver enticing discounts and cash backs. E-commerce business owners are taking advantage of the growing success of mobile wallets like Google Pay and Apple Pay.
Due to the widespread use of the internet in all aspects of society, consumers are likely to come across a variety of products through social media. The mobile commerce creation service now includes social commerce. In 2021, social commerce will become one of the most important trendsetters.
Another theme you can count on this year is voice commerce. Users have a variety of fast voice search options, such as Siri and Alexa, which have made shopping much more convenient. Users want a hands-free alternative to search online, so voice-based navigation is becoming more common.
Online shopping is becoming more common, and people can do it at any time of day. Chatbots, unlike humans, can be reached at any time and operate nonstop. Chatbots are being used by business owners as a first-hand means of user interaction, allowing customers to get all of their generic questions answered without the need for human assistance. One of the big developments to watch out for in 2021 is the use of chatbots.
For retailers and mCommerce traders alike, the omnichannel approach is a popular and important marketing strategy. Brands are being compelled to expand their online presence as mobile devices and social media sites become more popular. Customers want to communicate with brands through their favourite platforms, which they turn between every minute.
Faster checkouts with diverse payment options
Customers enjoy the convenience of fast and convenient checkout choices. When paired with a variety of payment options, this results in a very positive customer experience. A mobile app/website with smooth navigation and single-click checkout, for example, is often more appealing to potential customers. Customers want a wide range of payment choices, including credit/debit cards, mobile wallets, and payment solutions such as Amazon Pay, Google Pay, PayPal, and others. Many that do not provide these common solutions are likely to lose out on turning leads into customers.
The hottest eCommerce trend right now is dynamic pricing, also known as demand pricing or time-based pricing. Since there are so many brands selling similar goods or alternatives, brands must compete on price to attract consumers. The trick is to figure out what your products’ “correct” price is. The majority of this is decided by market prices. Pricing practises of rivals and current prices for various goods must be constantly monitored by mCommerce brands. Minderest and other similar tools will assist you in determining the most competitive market price and the best price for your offerings.
For the near future, mobile developments will continue to play a major role in the ecommerce industry. As an ecommerce store owner, you must stay on top of mobile commerce trends in order to prepare ahead.
If you look at the m-commerce trends I mentioned above, you’ll find that they all have one thing in common: app integration.